Tonkin, Sebastian. <br/><br/>
Performance marketing with Google Analytics  strategies and techniques for maximizing online ROI /  [electronic resource] : 
Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. 
 - Hoboken, N.J. :  Wiley Pub., Inc.,  2010. 
 - xxiii, 427 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/>pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Google Analytics.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet searching--Statistical services.<br/>Web usage mining--Computer programs.<br/>Internet users--Statistics--Data processing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>TK5105.885.G66  / T66 2010eb