Fisher-Buttinger, Claudia. <br/><br/>
Connective branding  building brand equity in a demanding world /  [electronic resource] : 
Claudia Fisher-Buttinger and Christine Vallaster. 
 - Hoboken, NJ :  Wiley,  c2008. 
 - xxi, 358 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Valuation--Management.<br/>Branding (Marketing)<br/>Corporate image.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / F57 2008eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27