Connective branding building brand equity in a demanding world / [electronic resource] :
Claudia Fisher-Buttinger and Christine Vallaster.
- Hoboken, NJ : Wiley, c2008.
- xxi, 358 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Brand name products--Management. Brand name products--Valuation--Management. Branding (Marketing) Corporate image.