TY  - BOOK
AU  - Fisher-Buttinger,Claudia
AU  - Vallaster,Christine
ED  - ebrary, Inc.
TI  - Connective branding: building brand equity in a demanding world 
AV  - HD69.B7 F57 2008eb
U1  - 658.8/27 22
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Valuation
KW  - Branding (Marketing)
KW  - Corporate image
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10381057
ER  -