Kotler, Philip. <br/><br/>
Marketing 3.0  from products to customers to the human spirit /  [electronic resource] : 
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  2010. 
 - xvi,188 p. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2010eb