Geer, John Gray. <br/><br/>
In defense of negativity  attack ads in presidential campaigns /  [electronic resource] : 
John. G. Geer. 
 - Chicago :  University of Chicago Press,  2006. 
 - xvii, 201 p. :  ill. 
 - Studies in communication, media, and public opinion .
 - Studies in communication, media, and public opinion. .
<br/><br/>Includes bibliographical references (p. [185]-194) and index. 
<br/><br/>The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA623651  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management--United States.<br/>Advertising, Political--United States.<br/>Political campaigns--United States.<br/>Presidents--Election--History.--United States<br/>Negativism.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JK2281  / .G44 2006eb 
<br/><br/><label>Dewey Class. No.: </label>324.7/3/0973