TY  - BOOK
AU  - Geer,John Gray
ED  - ebrary, Inc.
TI  - In defense of negativity: attack ads in presidential campaigns 
T2  - Studies in communication, media, and public opinion
AV  - JK2281 .G44 2006eb
U1  - 324.7/3/0973 22
PY  - 2006///
CY  - Chicago
PB  - University of Chicago Press
KW  - Campaign management
KW  - United States
KW  - Advertising, Political
KW  - Political campaigns
KW  - Presidents
KW  - Election
KW  - History
KW  - Negativism
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [185]-194) and index; The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10381172
ER  -