Joseph, Jim, 1963-

The experience effect engage your customers with a consistent and memorable brand experience / [electronic resource] : Jim Joseph. - New York : AMACOM, c2010. - xviii, 222 p. : ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Branding (Marketing)
Brand loyalty.
Customer relations.


Electronic books.

HF5415.1255 / .J67 2010eb

658.8/27