Wesley, David T. A. <br/><br/>
Innovation and marketing in the video game industry  avoiding the performance trap /  [electronic resource] : 
David Wesley and Gloria Barczak. 
 - Farnham [Surrey, England] :  Gower,  c2010. 
 - xiv, 262 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Video games industry.<br/>Video games--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9993.E452  / W47 2010eb 
<br/><br/><label>Dewey Class. No.: </label>794.8068/8