TY  - BOOK
AU  - Wesley,David T.A.
AU  - Barczak,Gloria
ED  - ebrary, Inc.
TI  - Innovation and marketing in the video game industry: avoiding the performance trap 
AV  - HD9993.E452 W47 2010eb
U1  - 794.8068/8 22
PY  - 2010///
CY  - Farnham [Surrey, England]
PB  - Gower
KW  - Video games industry
KW  - Video games
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10392158
ER  -