TY - BOOK AU - Smart,Barry ED - ebrary, Inc. TI - Resisting McDonaldization AV - HF5415.32 .R475 1999eb U1 - 303.48/2 21 PY - 1999/// CY - London, Thousand Oaks [Calif.] PB - Sage KW - McDonald's Corporation KW - Consumer behavior KW - Franchises (Retail trade) KW - Marketing KW - Consumption (Economics) KW - Capitalism KW - Fast food restaurants KW - Industrial management KW - Electronic books KW - local N1 - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10392724 ER -