TY - BOOK AU - Esperdy,Gabrielle M. ED - ebrary, Inc. TI - Modernizing Main Street: architecture and consumer culture in the New Deal T2 - [Center books on American places] AV - NA6225 .E87 2008eb U1 - 725/.2097309043 22 PY - 2008/// CY - Chicago PB - University of Chicago Press KW - Storefronts KW - United States KW - History KW - 20th century KW - Commercial buildings KW - New Deal, 1933-1939 KW - Consumption (Economics) KW - Electronic books KW - local N1 - Series title taken from book jacket; Includes bibliographical references and index; Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10402606 ER -