Berman, Margo,  1947- <br/><br/>
Street-smart advertising  how to win the battle of the buzz /  [electronic resource] : 
Margo Berman. 
 - Lanham, Md. :  Rowman & Littlefield Publishers,  2010. 
 - xii, 244 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Commercial art.<br/>Graphic design (Typography)<br/>Advertising media planning.<br/>Creation (Literary, artistic, etc.)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B454 2010eb 
<br/><br/><label>Dewey Class. No.: </label>659.1