TY  - BOOK
AU  - Berman,Margo
ED  - ebrary, Inc.
TI  - Street-smart advertising: how to win the battle of the buzz 
AV  - HF5823 .B454 2010eb
U1  - 659.1 22
PY  - 2010///
CY  - Lanham, Md.
PB  - Rowman & Littlefield Publishers
KW  - Advertising
KW  - Commercial art
KW  - Graphic design (Typography)
KW  - Advertising media planning
KW  - Creation (Literary, artistic, etc.)
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10404812
ER  -