Kellogg on marketing  [electronic resource] / 
edited by Alice Tybout, Bobby J. Calder. 
 - 2nd ed. 
 - Hoboken, NJ :  Wiley,  2010. 
 - xix, 426 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Industrial management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K4443 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.8