TY  - BOOK
AU  - Tybout,Alice M.
AU  - Calder,Bobby J.
ED  - J.L. Kellogg Graduate School of Management.
ED  - ebrary, Inc.
TI  - Kellogg on marketing
AV  - HF5415 .K4443 2010eb
U1  - 658.8 22
PY  - 2010///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Industrial management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10412476
ER  -