Hundekar, S. G. <br/><br/>
Principles of marketing  [electronic resource] / 
S.G. Hundekar. 
 - Rev. ed. 
 - Mumbai :  Himalaya Pub. House,  2010. 
 - 209 p. :  ill. 
<br/><br/> "First edition." 
<br/><br/>unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H86 2010eb