TY  - BOOK
AU  - Hundekar,S.G.
ED  - ebrary, Inc.
TI  - Principles of marketing
AV  - HF5415 .H86 2010eb
PY  - 2010///
CY  - Mumbai
PB  - Himalaya Pub. House
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - "First edition."; unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10415387
ER  -