TY - BOOK AU - Sherlekar,S.A. AU - Sherlekar,Virendra Sharad ED - ebrary, Inc. TI - Global marketing management: (under value-based integrated customerised approach) AV - HF1416 .S54 2010eb PY - 2010/// CY - Mumbai [India] PB - Himalaya Pub. House KW - Export marketing KW - Management KW - International business enterprises KW - Electronic books KW - local N1 - Includes bibliographical references (p. [572]) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10416140 ER -