Encyclopaedia of brand equity management.  Vol. III  [electronic resource] / 
edited by Muhammad Mohsin. 
 - Mumbai :  Himalaya Pub. House,  2009. 
 - 320 p. 
 - Encyclopaedia of brand equity management .
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management--Encyclopedias.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / E53 2009eb