Instant recess building a fit nation 10 minutes at a time / [electronic resource] :
Toni Yancey.
- Berkeley : University of California Press, c2010.
- xiv, 263 p. : ill.
Includes bibliographical references and index.
The high price of a sedentary America and the challenge of getting society moving -- The benefits of widespread physical activity and opportunities to move the needle -- The evolution of an idea -- The marketing and social marketing of physical activity and fitness -- The case for the instant recess model -- Instant recess : what's good for the waistline is good for the bottom line! -- A glimpse into the future : how instant recess sparked a physical activity movement.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Health promotion--United States. Physical fitness--United States. Exercise--United States.