Yancey, Antronette K.

Instant recess building a fit nation 10 minutes at a time / [electronic resource] : Toni Yancey. - Berkeley : University of California Press, c2010. - xiv, 263 p. : ill.

Includes bibliographical references and index.

The high price of a sedentary America and the challenge of getting society moving -- The benefits of widespread physical activity and opportunities to move the needle -- The evolution of an idea -- The marketing and social marketing of physical activity and fitness -- The case for the instant recess model -- Instant recess : what's good for the waistline is good for the bottom line! -- A glimpse into the future : how instant recess sparked a physical activity movement.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Health promotion--United States.
Physical fitness--United States.
Exercise--United States.


Electronic books.

RA427.8 / .Y35 2010eb

613.0973