Your Google game plan for success increasing your web presence with Google AdWords, Analytics, and Website Optimizer / [electronic resource] :
Joe Teixeira.
- Indianapolis, Ind. : Wiley, 2010.
- xxii, 434 p. : ill., port.
Includes index.
pt. 1. Getting started -- pt. 2. Google AdWords -- pt. 3. Google Analytics -- pt. 4. Google Website Optimizer -- pt. 5. Executing your game plan -- pt. 6. Wrapping it up.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Google AdWords. Google Analytics.
Internet marketing. Web usage mining--Computer programs. Internet users--Statistics--Data processing.