Blattberg, Robert C.,  1942- <br/><br/>
Perspectives on promotion and database marketing  the collected works of Robert C Blattberg /  [electronic resource] : 
editor, Greg M Allenby. 
 - Singapore :  World Scientific,  2010. 
 - xi, 316 p. :  ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/>pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Personal Names: </label><br/>Blattberg, Robert C., 1942- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .B53 2010eb