TY - BOOK AU - Cunningham,Jane AU - Roberts,Philippa ED - ebrary, Inc. TI - Inside her pretty little head: a new theory of female motivation and what it means for marketing AV - HF5415.32 .C86 2006eb U1 - 658.80082 22 PY - 2006/// CY - London PB - Cyan KW - Marketing KW - Brand name products KW - Women consumers KW - Electronic books KW - local N1 - Includes bibliographical references (p. 241-242); Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10424355 ER -