Oriard, Michael. <br/><br/>
Brand NFL  making and selling America's favorite sport /  [electronic resource] : 
Michael Oriard ; with a new afterword by the author. 
 - Chapel Hill, N.C. :  University of North Carolina Press,  2007. 
 - 332 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Corporate Names: </label><br/>National Football League.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Football--Marketing.--United States<br/>Football--Management.--United States
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>GV954.3  / .O75 2007eb