TY  - BOOK
AU  - Oriard,Michael
ED  - ebrary, Inc.
TI  - Brand NFL: making and selling America's favorite sport 
AV  - GV954.3 .O75 2007eb
PY  - 2007///
CY  - Chapel Hill, N.C.
PB  - University of North Carolina Press
KW  - National Football League
KW  - Football
KW  - United States
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10425422
ER  -