Rock brands selling sound in a media saturated culture / [electronic resource] :
edited by Elizabeth Barfoot Christian.
- Lanham : Lexington Books, 2010.
- xiii, 353 p.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Rock music--Marketing. Branding (Marketing)--Social aspects.