Peppers, Don. <br/><br/>
Managing customer relationships  a strategic framework /  [electronic resource] : 
Don Peppers, Martha Rogers. 
 - 2nd ed. 
 - Hoboken, N.J. :  Wiley,  c2011. 
 - xv, 512 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Consumers' preferences.<br/>Relationship marketing.<br/>Information storage and retrieval systems--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .P458 2011eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/12