Segrave, Kerry,  1944- <br/><br/>
Vision aids in America  a social history of eyewear and sight correction since 1900 /  [electronic resource] : 
Kerry Segrave. 
 - Jefferson, N.C. :  McFarland & Company,  2011. 
 - v, 212 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The years prior to 1900 -- Medical advice, lore and oddities -- Children and the needy -- Fashion and style -- Marketing -- Women -- Image, psychology, experiments -- Statistics -- Optometry laws -- Price-fixing, scams, retailing -- Contact lens -- Sunglasses. 
<br/><br/> "This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Optical trade--United States.<br/>Eyeglass frame industry--United States.<br/>Ophthalmic lenses--United States.<br/>Eyeglasses, Protective--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9707.U62  / S44 2011eb 
<br/><br/><label>Dewey Class. No.: </label>338.4/76814110973