TY  - BOOK
AU  - Segrave,Kerry
ED  - ebrary, Inc.
TI  - Vision aids in America: a social history of eyewear and sight correction since 1900 
AV  - HD9707.U62 S44 2011eb
U1  - 338.4/76814110973 22
PY  - 2011///
CY  - Jefferson, N.C.
PB  - McFarland & Company
KW  - Optical trade
KW  - United States
KW  - Eyeglass frame industry
KW  - Ophthalmic lenses
KW  - Eyeglasses, Protective
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; The years prior to 1900 -- Medical advice, lore and oddities -- Children and the needy -- Fashion and style -- Marketing -- Women -- Image, psychology, experiments -- Statistics -- Optometry laws -- Price-fixing, scams, retailing -- Contact lens -- Sunglasses; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
N2  - "This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10453102
ER  -