Money games profiting from the convergence of sports and entertainment / [electronic resource] :
David M. Carter.
- Stanford, Calif. : Stanford Business Books, 2011.
- xi, 290 p.
Includes bibliographical references and index.
Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Sports--Economic aspects. Sports--Economic aspects--United States. Sports--Social aspects. Sports--Social aspects--United States.