Richey, Lisa Ann. <br/><br/>
Brand aid  shopping well to save the world /  [electronic resource] : 
Lisa Ann Richey and Stefano Ponte. 
 - Minneapolis [Minn.] :  University of Minnesota Press,  c2011. 
 - xv, 253 p. :  ill. 
<br/><br/> "A Quadrant Book." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economic assistance--Developing countries.<br/>Celebrities--Political activity.<br/>Social entrepreneurship.<br/>Social responsibility of business.<br/>Branding (Marketing)--Social aspects.<br/>Consumption (Economics)--Social aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HC60  / .R482 2011eb 
<br/><br/><label>Dewey Class. No.: </label>361.2/6