TY  - BOOK
AU  - Richey,Lisa Ann
AU  - Ponte,Stefano
ED  - ebrary, Inc.
TI  - Brand aid: shopping well to save the world 
AV  - HC60 .R482 2011eb
U1  - 361.2/6 22
PY  - 2011///
CY  - Minneapolis [Minn.]
PB  - University of Minnesota Press
KW  - Economic assistance
KW  - Developing countries
KW  - Celebrities
KW  - Political activity
KW  - Social entrepreneurship
KW  - Social responsibility of business
KW  - Branding (Marketing)
KW  - Social aspects
KW  - Consumption (Economics)
KW  - Electronic books
KW  - local
N1  - "A Quadrant Book."; Includes bibliographical references and index; Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10461002
ER  -