Television advertising and televangelism discourse analysis of persuasive language / [electronic resource] :
Rosemarie Schmidt and Joseph F. Kess.
- Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.
- vi, 88 p.
- Pragmatics & beyond, VII:5 0166-6258 ; .
- Pragmatics & beyond ; VII:5. .
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Persuasion (Rhetoric) Television advertising--Language. Television in religion. Evangelistic work--Language.