TY  - BOOK
AU  - Hansen,Flemming
AU  - Christensen,Lars Bech
ED  - ebrary, Inc.
TI  - Branding and advertising
AV  - HF5821 .B73 2003eb
PY  - 2003///
CY  - [Copenhagen], Herndon, VA
PB  - Copenhagen Business School Press, Distribution, North America, Copenhagen Business School Press Books International
KW  - Advertising
KW  - Brand name products
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 410-469); Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10465560
ER  -