McIlwain, Charlton D.,  1971- <br/><br/>
Race appeal  how candidates invoke race in U.S. political campaigns /  [electronic resource] : 
Charlton D. McIlwain, Stephen M. Caliendo. 
 - Philadelphia :  Temple University Press,  2011. 
 - xi, 258 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [239]-247) and index. 
<br/><br/>Producing race appeal : the political ads of white and minority candidates -- The advantages and disadvantages of deploying racist appeals among black and white voters -- Neither black nor white : the fruitless appeal to racial authenticity -- Competing novelties : how newspapers frame the election campaigns of Blacks, Latinos, and Asian Americans -- Racializing immigration policy : issue ads in the 2006 election -- Harold Ford Jr., Mel Martinez, and Artur Davis : case studies in racially framed news -- Barack Obama, race-based appeals, and the 2008 presidential election. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Political campaigns--United States.<br/>Elections--United States.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Politics and government--2001-2009.<br/>United States--Race relations--Political aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JK2281  / .M372 2011eb 
<br/><br/><label>Dewey Class. No.: </label>324.708900973