Taylor, David,  1964- <br/><br/>
The brand gym  a practical workout to gain and retain brand leadership /  [electronic resource] : 
David Taylor and David Nichols. 
 - 2nd ed. 
 - Chichester, U.K. :  Wiley,  2010. 
 - xiv, 239 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Product management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / T39 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27