TY  - BOOK
AU  - Taylor,David
AU  - Nichols,David
ED  - ebrary, Inc.
TI  - The brand gym: a practical workout to gain and retain brand leadership 
AV  - HD69.B7 T39 2010eb
U1  - 658.8/27 22
PY  - 2010///
CY  - Chichester, U.K.
PB  - Wiley
KW  - Brand name products
KW  - Product management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
N2  - "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10469803
ER  -