Designing for growth a design thinking tool kit for managers / [electronic resource] :
by Jeanne Liedtka and Tim Ogilvie.
- New York : Columbia Business School Pub., c2011.
- xiii, 227 p. : ill.
Includes bibliographical references.
section 1. The why and how of design thinking -- section 2. What is? -- section 3. What if? -- section 4. What wows? -- section 5. What works? -- section 6. Leading growth and innovation in your organization.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Creative ability in business. Organizational change. Success in business.