Haywood, Roger. <br/><br/>
Corporate reputation, the brand & the bottomline :  powerful proven communication stategies for maximizing value / 
Roger Haywood. 
 - 3rd  ed. 
 - London :  Kogan Page,  2005. 
 - xvi, 320  p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0749444088 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HD59  / .H32