Consumer-centric healthcare opportunities and challenges for providers - Konschak, Colin B.; Jarrell, Lindsey B.; ebrary, Inc. (Chicago, Ill. : Health Administration Press, 2011)
The transparent provider -- Information technology goes mobile -- Personal health records -- Consumer-driven health plans -- Concierge and retail medicine -- Telemedicine -- Globalization -- Social media -- Targeted marketing to consumers -- Converting patients to customers -- Visions for the future.
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Medical care -- United States -- Marketing; Preferred provider organizations (Medical care) -- United States -- Marketing; Health maintenance organizations -- United States -- Marketing; Patient satisfaction -- United States; Electronic books