J., Tatiana Soto. <br/><br/>
Methods for assessing brand value  a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /  [electronic resource] : 
Tatiana Soto J. 
 - Hamburg :  Diplomica Verlag,  2008. 
 - v, 97 p. :  col. ill. 
<br/><br/> Cover title. 
<br/><br/>Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007. 
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Valuation.<br/>Corporate image.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / J7 2008eb