Social media metrics secrets do what you never thought possible with social media metrics / [electronic resource] :
John Lovett.
- Indianapolis, Ind. : Wiley Pub., Inc., 2011.
- xix, 364 p. : ill. (some col.)
Includes index.
pt. 1. Addressing the social data dilemma -- pt. 2. Managing social media with analytics -- pt. 3. Finding the big social media payoff.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.