Behavioural targeting an online analysis for efficient media planning? / [electronic resource] :
Alice Klever.
- Hamburg [Germany] : Diplomica Verlag, 2009.
- 78 p. : ill. (some col.)
Cover title.
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.