Siegemund, Carsten.

Blue Ocean Strategy for small and mid-sized companies in Germany development of a consulting approach / [electronic resource] : Carsten Siegemund. - Hamburg : Diplom.de, 2008. - 85 p. : ill.

Title from cover.

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Marketing--Germany.


Electronic books.

HF5415.12.G3 / S54 2008eb