TY  - BOOK
AU  - Deschamps,Jean Philippe
AU  - Nayak,P.Ranganath
TI  - Product juggernauts: how companies mobilize to generate a stream of market winners 
SN  - 0875843417 (acidfree paper)
AV  - HD31HD31 .D484 1995.D484 
U1  - 658.5/6 20
PY  - 1995///
CY  - Boston
PB  - Harvard Business School Press
KW  - Industrial management
KW  - Case studies
KW  - Product management
KW  - Production management
N1  - Includes bibliographical references (p. [455]-460) and index
ER  -