TY  - BOOK
AU  - Dempsey,Kathy
ED  - ebrary, Inc.
TI  - The accidental library marketer
AV  - Z716.3 .D425 2009eb
PY  - 2009///
CY  - Medford, N.J.
PB  - Information Today
KW  - Libraries
KW  - Marketing
KW  - Public relations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10492817
ER  -