Coussement, Kristof.

Marketing research with SAS enterprise guide [electronic resource] / Kristof Coussement, Nathalie Demoulin and Karine Charry. - Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011. - xiv, 302 p. : ill.

Includes bibliographical references and index.

Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Enterprise guide.
SAS (Computer file)


Marketing research--Data processing.
Business--Data processing.


Electronic books.

HF5415.2 / .C645 2011eb

658.8/3028553