TY  - BOOK
AU  - Wang,Youcheng
AU  - Pizam,Abraham
ED  - ebrary, Inc.
TI  - Destination marketing and management: theories and applications 
AV  - G155.A1 D4779 2011eb
U1  - 910.68/8 22
PY  - 2011///
CY  - Cambridge
PB  - CAB International
KW  - Tourism
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10500307
ER  -