TY  - BOOK
AU  - Posavac,Steven S.
ED  - Society for Consumer Psychology.
ED  - ebrary, Inc.
TI  - Cracking the code: leveraging consumer psychology to drive profitability 
AV  - HF5415.32 .C73 2011eb
U1  - 658.8/342 22
PY  - 2011///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Consumer behavior
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and indexes; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10502618
ER  -