McDonald, Malcolm. <br/><br/>
Marketing plans for services  a complete guide /  [electronic resource] : 
Malcolm McDonald, Pennie Frow and Adrian Payne. 
 - 3rd ed. 
 - Chichester, U.K. :  Wiley,  2011. 
 - xv, 495 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2011. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .M33 2011eb